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Monday, October 1, 2018

The Key To Effective Social Media Management


It's safe to say that digital marketing is the new leader in marketing. With the digital age came many options for getting your brand in front of a wider audience. You can now reach people across the seas, anywhere in the world. You can share the same message across a universal platform. The best part about digital marketing is that it costs only a fraction of it's ancestors. In fact, if you market correctly, digital marketing can be absolutely free. How, you ask?
Effective social media management.

The key to digital marketing is social media. There are million of active users on any social media platform at any time in the day. This is the biggest audience you can make yourself. You just have to know how to effectively manage your social media marketing.

Step 1: Plan.

The first thing you need to do is plan out your strategy. If you don't have a plan, you can't take proper action. Without action, there can be no results. Now, your plan should involve deciding your target audience as well as what you're targeting. If you have a product, that is what you're trying to market. If you have a service, you're largely trying to market yourself. Once you know what you're trying to get in front of people, you need to know who to put it in front of. You'll need to do a little bit of market research and decide who your audience is. For instance, if you selling fishing equipment then your audience is fishermen. If you sell Tupperware then your audience is men/women of the house. Knowing your audience is an asset.

Step 2: Analyze

Even if you know all the information above, you'll need to track some statistics. Once you've started marketing yourself, you'll need to know how you're doing. You can track this through Google Analysis  or any of the social media platform statistics. You'll want to know how many user engagements your posts are getting and how much traffic you're getting to the URL you're promoting. Once you know the type of content that is getting the most attention, you can create more of that content. You want to put out content that your audience wants to see, as well as share with others. This may mean short videos and info-graphics. When you're tracking your statistics, pay attention to the demographics of your interactions. You may realize you have to adjust your target audience.

Step 3: Engage.

You are going to want to engage with your audience. Social media platforms make this extremely easy. You can reply to the comments that other users leave you. You can like shared posts. You can send random messages to people who frequently like your posts. You'll find all this information right on the dashboard of most social media platforms. This way, you can tell people you appreciate their support. Consumers like to feel special, so when you reach out, you're making a lasting impression.

Step 4: Use tools.

There are many tools for social media management that will make your life much easier. Instead of visiting each social platform individually, you can sign up to a service like HootSuite or Buffer.  These tools actually allow you to use multiple website from a single dashboard. They work with the most popular social media platforms, like Facebook, Twitter, Instagram and LinkedIn. You can also schedule your posts from the dashboard within these tools. Make use of these tools to get the most out of your time.

Step 5: Be Unique.

Finally, the hardest part of social media management is unique posts. This actually goes beyond posting something unique to yourself. It means posting unique content on each social media platform. If you post the same message across each platform, users will just be sick of reading your posts. You'll likely be unfollowed in a mass amount. To avoid this, use unique descriptions. Of course every post you make should be exclusive to you, unless you're using quotes. There's nothing wrong with using a famous quote when you're posting an image. It helps to drive business to you, while saving you energy. Always make sure to credit something that doesn't belong to you!